June 16, 2016

Getting The Most From Listing Your Home In A Seller’s Dream Market

Getting The Most From Listing Your Home In A Seller’s Dream Market

By Mark Mauzey June 16, 2016

Seattle Home Listing

Why would anyone write a column featuring advice on selling your home in a market like we have in Seattle and surrounding areas? I mean, sellers in a scorching market like this are basically the equivalent of the cable company or electric provider – they call the shots, not the customers seeking their goods. This can translate into less than desirable service and lack of negotiation and communication. Have you ever tried to negotiate with a phone company on your bill? If you have, you are strong and have enough time to dig through the fine print to work towards a resolution; however, they sometimes will still utilize their stronghold on the situation to break you down into giving up.

It’s as simple as this: would you rather have three potential buyers making offers, or fifteen?

How can this attitude of power affect a seller? Having a sense of entitlement doesn’t usually seem to serve anyone well, including those selling their homes. It’s as simple as this: would you rather have three potential buyers making offers, or fifteen? Which of those two figures would help you better obtain a price for the home that you may (or may not) have loved in getting the best possible price for that home to help you start with more options than you originally imagined.

Lately, we have had an amazing market from Monroe to Graham, and everywhere in between. I’ve experienced everything from potential buyers not being able to view a home because of unwilling sellers, to cluttered rooms and unmade beds., even drug paraphernalia! Now in these particular situations, it was none of my business how the sellers behaved, because they were not my clients and I tend to mind my own. That being said, these things turned my clients off and I could not help but think to myself how these homes could have been a perfect match if only some small measures had been taken.

…the most profit to start your new chapter…

Below are a few tips of what not to skip when you want to obtain the most profit to start your new chapter with the sale of your home:

Make your home available for showings and allow your agent to perform open houses. I understand we all live busy lives, but selling your home is a huge deal. Just because you are likely going to sell your home anyway, you should still allow as many people to view the home as possible. You never know, it could be Mark Cuban’s nephew who wanted to see your home when you turned them down in order to to get out the margarita machine and watch Weekend At Bernie’s for a 10th time. Treat yourself to a salon visit on Capitol Hill or go boating to get out of the house for a few hours.

Professional Photos are a must! We all fancy ourselves as photogs, but I know you’ve all seen the horrible pictures on home sites before. There is a reason that my firm and many agents will pay for professional photos. Photos are the first big step to getting someone to view and fall in love with your house in person. I cannot say how much I believe professional photographers add value to the selling process. Ask your agent who they trust to highlight your home features and you won’t be sorry.

Knowing what to highlight about a home or neighborhood, coupled with where to place the message can be extremely important to finding qualified buyers, a quantity of buyers and the most passionate buyers.

Market the property to those who will most likely fit perfectly in your home. Be sure to ask your agent questions about who they will be marketing to. This can be helpful for them, because, while they are professionals, who knows your neighborhood and home best through all of the seasons – you do. Millennials to Baby Boomers are intelligent, and good copy (or marketing) can really speak to a potential buyer. Knowing what to highlight about a home or neighborhood, coupled with where to place the message can be extremely important to finding quality buyers, a quantity of buyers and the most passionate buyers.

Simple and airy is always best. If you choose not to stage your home and it is still occupied, go through with your agent and identify things that can be moved into storage or a garage. Not everyone has your vision when seeing past clutter in a new property and it is amazing how personal taste can affect someone’s position on a room or home overall.

Price your home correctly. You want the most out of your home, so draw people in and let them fall in love with it instead of turning them off by some search parameters that have turned on. In this market, offers tend to escalate quickly, and having those who have become emotionally invested will be beneficial to the final inflated offers (see Escalation Clause in Being A Buyer In A Hot Seller’s Market).  

Bake cookies often. Okay, this is just something silly that I like. However, nothing makes someone feel at home in a place they have never been than the smell of baked goods.

Of course, these are just a few basic things to think about when trying to obtain the most from the sale of your home. Your professional guide will be able to walk through options and steps to help you along the way. Hopefully, your future is exciting and full of optimism. The sale of your home and the funds you take forth can make a big difference in the quality of the adventure. Good luck!

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